The socio-cultural differences are the expression of the differences of perception between the culture of the selling country and that of the buying country.
These differences are notably conveyed by images, attitudes and words, especially through communication actions.
For example, the main criteria that combine to determine the cultural field of a nation include climate and terrain,
consumption patterns, level of economic development, influence of religions, etc.
after Patricia Brun, professor and author of the book "international marketing" published in August 2014.
In philosophy, the word culture designates what is different from nature.
that is, what is of the order of the acquired and not of the innate.
Culture has long been considered a characteristic feature of humanity, which distinguishes it from animals.
Nevertheless, recent work in ethology and primatology has shown the existence of animal cultures.
In sociology, culture is defined more narrowly as "what is common to a group of individuals" and as "what sustains it"
that is what is learned passed on produced and created.
In its broadest sense, culture can today be considered as the set of distinctive, spiritual, material, intellectual and emotional traits that characterize a society or group.
It encompasses, in addition to the arts, letters and sciences, lifestyles, laws, value systems, traditions and beliefs.
This common reservoir evolves in time by and in the forms of exchange.
It is constituted in many different ways of being, thinking, acting and communicating in society.
This allowed me to decide that something had to be done in this area relative to my analytic abilities.